Top 3 reasons you should have a social media audit.

Many different types of audits can happen, but did you know there is one for social media?

A social media audit provides you with insights on how you can grow your online presence and help you find new strategies that connect with your target audience.  

The audit can be completed with the help of a social media consultant, and these are the top three benefits of having a social media audit. 

1. UNDERSTANDING YOUR ANALYTICS 

While your social media pages look great from a viewer's perspective, do you know what’s happening behind the scenes? 

Many social media platforms, such as Instagram and Facebook, provide your profile analytics. The metrics they provide you include how much engagement your profile garners and the demographic and locations. If you have a social media campaign, these metrics are an efficient way to track the overall performance. 

A social media audit goes through all of the analytics to help you understand what is happening behind your profile and how you can move forward to achieve your goals. 

2.  FINDING YOUR SOCIAL MEDIA STRATEGY 

Using the analytics from your profiles is the best way to develop a new strategy that targets a specific audience. For example, content that featured you garnered more engagement than just a picture of your product on all platforms. This is where you can build a new strategy by incorporating more content of yourself using a product that you feature and want to sell more. 

In this example, your audience was more engaged when they could see you because it provided a face behind the business. This created an opportunity to use that engagement to promote a new product or something that doesn’t sell well enough for your audience to understand how it works. 

Social media strategies don’t need to be massive campaigns, but it’s important to know what your overall goal is so that the audit can help you achieve it. 

What is your social media goal?

3. CREATING NEW CONTENT 

Many people struggle with creating content because they don’t know where to start, but when you have a social media audit it helps you focus on a certain aspect to achieve your goal. 

Let’s continue with the example we used about developing more engagement by including yourself in showcasing a product. 

A great way to do this is through creating videos or Instagram reels that appeal to your audience. You can use a trending sound to create a skit featuring your product or talk about fun facts they might not know about your products. 

You don’t always have to post videos, photos can be just as effective. You can have a photo of yourself using the product or posing with it to pique their interest, enticing your audience to learn more. 

A social media audit is not a bad thing, it's the opposite as it helps you understand your online profiles. 

These are just three benefits of a social media audit but there are many more. 

So, what is your social media goal and how can this audit work for you?